What is a Link: Complete Guide to URLs, Hyperlinks, and Web Addresses

What is a Link: Complete Guide to URLs, Hyperlinks, and Web Addresses
Links are the foundation of web navigation since 1989. In this complete guide, you'll discover everything about links: what they are, how they work, what they're used for, and how to use them in everyday life.
Quick summary
- Link = clickable element that connects pages on the web
- URL = complete address of a page
- Hyperlink = technical term for link
- Click = browser opens the pointed content
What is a Link?
Link (also called hyperlink) is a clickable element on a web page that connects different documents, pages, or resources on the internet. When you click on a link, the browser searches for and displays the pointed content.
Origin of the name
- Hyperlink = "hyper" (over/beyond) + "link" (connection)
- Creation: Tim Berners-Lee, 1989
- Purpose: facilitate navigation between documents
Main Characteristics
✅ Clickable: you can click to access
✅ Directs: takes you to another place on the web
✅ Universal: works in all browsers
✅ Textual or visual: can be text or image
✅ URL behind: always points to an address
✅ Fundamental: foundation of the World Wide Web
How Does a Link Work?
Basic Structure
A link has 3 main parts:
-
Anchor text
- Visible clickable words
- Example: "Click here to learn more"
-
URL (address)
- Actual location of the resource
- Example:
https://www.example.com/page
-
HTML
- Code that creates the link
<a href="URL">text</a>
How It Works Process
When you click on a link:
- Browser identifies the address (URL)
- DNS resolves the domain to IP
- Connection is established with the server
- Page is loaded and displayed
- Content appears on screen
Summary in 1 second:
- Click → Address → Loading → Display
What is URL?
Definition
URL (Uniform Resource Locator) is the complete address of a page or resource on the internet. It's the "ID" of each web page.
URL Example
https://www.example.com/folder/page.html
URL parts:
https://= protocol (how to access)www.example.com= domain (where it is)/folder/page.html= path (specific file)
Common Protocols
HTTP/HTTPS
- HTTP: unsecured protocol
- HTTPS: secure protocol (encrypted)
- 🔒 Always prefer HTTPS for security
Other protocols:
mailto:= open emailtel:= call numberfile://= local file
What Are Links Used For?
1. 🌐 Web Navigation
Navigate between pages:
- Go from one page to another
- Access different sections
- Read related articles
- Explore sites
Example: Article about QR Code with link to "Learn more about payment systems"
2. 📤 Sharing
Share content:
- Send links via email
- Share on social media
- Send via WhatsApp
- Copy and paste URL
Example: Share this post on Facebook
3. 🔗 Connect Information
Relate content:
- Related articles
- References and sources
- Navigation menu
- Breadcrumbs
Example: Blog with links to previous posts
4. 📥 Downloads
Download files:
- PDFs, images, videos
- Documents
- Applications
- Various files
Example: "Download free PDF"
5. 🌍 Access External Resources
Connect with other sites:
- Social networks
- Partner sites
- References
- External resources
Example: Link to official site
Types of Links
1. Internal Links
Point to pages on the same site
- Navigation between your site's pages
- Improve SEO
- Keep user on site
Example:
- Blog: link to another post on the same blog
- E-commerce: link to related category
2. External Links
Point to other sites
- Connect with other domains
- Usually open in new tab
- References and sources
Example:
- Article citing Wikipedia
- Link to partner site
3. Absolute Links
Complete URL with protocol
https://www.example.com/page- Can be used anywhere
- Ideal for external links
Example:
<a href="https://qrposter.net/en/blog">Blog</a>
4. Relative Links
Relative path to current page
/folder/page.html- Shorter, easier to maintain
- Ideal for internal links
Example:
<a href="/about">About</a>
5. Anchor Links
Go to specific point on page
#section- Automatic scroll to section
- Indexes and menus
Example:
<a href="#faq">FAQ</a>
How to create section:
<h2 id="faq">FAQ</h2>
6. Email Links (mailto)
Open email client
mailto:contact@example.com- Opens email application
- Includes optional subject
Example:
<a href="mailto:contact@example.com">Send email</a>
<a href="mailto:email@site.com?subject=Contact&body=Hello">Email with subject</a>
7. Download Links
Download files
downloadattribute- Download instead of opening
- Files, PDFs, etc.
Example:
<a href="/file.pdf" download>Download PDF</a>
8. Social Media Links
Open profiles on social networks
- Instagram, Facebook, Twitter
- LinkedIn, YouTube, TikTok
- GitHub, Telegram
Example:
<a href="https://instagram.com/yourprofile">Instagram</a>
<a href="https://facebook.com/yourprofile">Facebook</a>
How to Create a Link?
In HTML
Basic syntax:
<a href="PAGE_URL">VISIBLE_TEXT</a>
Example:
<a href="https://qrposter.net/en/blog">Visit our blog</a>
Result: Visit our blog
Important Attributes
href
- Defines link destination
href="https://example.com"
target
target="_blank"= opens in new tabtarget="_self"= opens in same window
rel
rel="nofollow"= don't followrel="noopener"= security
Complete example:
<a href="https://example.com" target="_blank" rel="noopener">
Open in new tab
</a>
In Visual Editors
WordPress, Blogger, etc:
- Select text
- Click link button (⛓️)
- Paste URL
- Confirm
Email (Gmail, Outlook):
- Select text
- Click link button
- Paste URL
- Confirm
Links and SEO (Search Engine Optimization)
Best Practices
✅ Use descriptive text
❌ Avoid: "Click here"
✅ Prefer: "Learn more about QR Code"
✅ Internal links
- Connect related pages
- Improves SEO and navigation
✅ Relevant anchor texts
- Describe destination
- Use keywords naturally
❌ Avoid broken links
- Check URLs periodically
- Use verification tools
❌ Don't use too many links
- May be considered spam
- Affects readability
Broken Links
What Are They?
Broken link (broken link) = link that no longer works
Why does it happen?
- URL changed or was removed
- Site went offline
- Typed incorrectly
- Content was moved
How to Avoid?
✅ Test links before publishing
✅ Use short and permanent URLs
✅ Monitor regularly
✅ Use verification tools
✅ Keep organized structure
Link Security
⚠️ Important Precautions
Phishing (frauds)
- Check suspicious URLs
- Beware of strange links
- Use HTTPS whenever possible
Malicious links
- May download viruses
- Redirect to fake sites
- Steal data
How to protect yourself:
- ✅ Check if site is secure (https://)
- ✅ Hover over link before clicking
- ✅ Use updated antivirus
- ✅ Beware of links in unknown emails
Short Links vs Complete URLs
Shortened Links
Example: bit.ly/abc123
Advantages:
- Shorter and easier to share
- Can track clicks
- Cleaner visually
Disadvantages:
- Can't see where it goes (uncertainty)
- May expire
- Some are from unknown owner
Popular services:
- Bitly
- TinyURL
- Google URL Shortener
Complete URLs
Example: https://qrposter.net/en/blog/what-is-link
Advantages:
- Transparent (see destination)
- More reliable
- Better for SEO
Disadvantages:
- Very long
- Difficult to share verbally
FAQ - Frequently Asked Questions
1. Do links always open in new tab?
No. Depends on how it was created. With target="_blank" opens in new tab, without this attribute opens in same window.
2. How to find out URL of a link?
Hover over the link and see in bottom corner of browser, or right-click → "Copy link".
3. Can link have virus?
The link itself cannot. But it can lead to sites that distribute malware. Always check before clicking.
4. How to make link to top of page?
Use anchor link: <a href="#top">Back to top</a> and create element with id="top" at top of page.
5. Can I use emoji in links?
Yes! But use in moderation to maintain professionalism.
<a href="/about">📖 About us</a>
6. Do links work in emails?
Yes, but some email clients block them. Use simple URLs and test.
7. How many links can I have on a page?
There's no technical limit, but too many links hurt UX and SEO. Recommend up to 100 unique links per page.
8. Can I generate QR Code for links?
Yes! You can generate QR Code for any link for free on QRPoster. Paste the URL and generate the code.
9. Do links in images work?
Yes! You can put a link on any HTML element, including images.
<a href="https://example.com">
<img src="logo.jpg" alt="Logo">
</a>
10. What's the difference between link and URL?
Link = clickable element (hyperlink)
URL = address behind the link
Conclusion
Links are the web's navigation system, allowing us to jump from page to page and access any content on the internet. Since the first link created in 1989 until today, they continue to be fundamental to the online experience.
If you want to generate QR Code for your links:
- Generate your free link QR Code and share easily
- Learn how to generate QR Code for links step by step
- Understand what QR Code is and how it works
Links are simple, but powerful. Use them well and your navigation will be more efficient!
Related Content
Guides on links:
General guide:
Questions? Leave a comment or check our complete FAQ.
Team dedicated to creating quality content about QR Codes and technology.
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