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What is a Link: Complete Guide to URLs, Hyperlinks, and Web Addresses

QRPoster TeamJanuary 20, 202512 min read
What is a Link - Complete guide explaining URLs and hyperlinks

What is a Link: Complete Guide to URLs, Hyperlinks, and Web Addresses

Links are the foundation of web navigation since 1989. In this complete guide, you'll discover everything about links: what they are, how they work, what they're used for, and how to use them in everyday life.

Quick summary

  • Link = clickable element that connects pages on the web
  • URL = complete address of a page
  • Hyperlink = technical term for link
  • Click = browser opens the pointed content

Link (also called hyperlink) is a clickable element on a web page that connects different documents, pages, or resources on the internet. When you click on a link, the browser searches for and displays the pointed content.

Origin of the name

  • Hyperlink = "hyper" (over/beyond) + "link" (connection)
  • Creation: Tim Berners-Lee, 1989
  • Purpose: facilitate navigation between documents

Main Characteristics

Clickable: you can click to access
Directs: takes you to another place on the web
Universal: works in all browsers
Textual or visual: can be text or image
URL behind: always points to an address
Fundamental: foundation of the World Wide Web


Basic Structure

A link has 3 main parts:

  1. Anchor text

    • Visible clickable words
    • Example: "Click here to learn more"
  2. URL (address)

    • Actual location of the resource
    • Example: https://www.example.com/page
  3. HTML

    • Code that creates the link
    • <a href="URL">text</a>

How It Works Process

When you click on a link:

  1. Browser identifies the address (URL)
  2. DNS resolves the domain to IP
  3. Connection is established with the server
  4. Page is loaded and displayed
  5. Content appears on screen

Summary in 1 second:

  • Click → Address → Loading → Display

What is URL?

Definition

URL (Uniform Resource Locator) is the complete address of a page or resource on the internet. It's the "ID" of each web page.

URL Example

https://www.example.com/folder/page.html

URL parts:

  • https:// = protocol (how to access)
  • www.example.com = domain (where it is)
  • /folder/page.html = path (specific file)

Common Protocols

HTTP/HTTPS

  • HTTP: unsecured protocol
  • HTTPS: secure protocol (encrypted)
  • 🔒 Always prefer HTTPS for security

Other protocols:

  • mailto: = open email
  • tel: = call number
  • file:// = local file

1. 🌐 Web Navigation

Navigate between pages:

  • Go from one page to another
  • Access different sections
  • Read related articles
  • Explore sites

Example: Article about QR Code with link to "Learn more about payment systems"

2. 📤 Sharing

Share content:

  • Send links via email
  • Share on social media
  • Send via WhatsApp
  • Copy and paste URL

Example: Share this post on Facebook

3. 🔗 Connect Information

Relate content:

  • Related articles
  • References and sources
  • Navigation menu
  • Breadcrumbs

Example: Blog with links to previous posts

4. 📥 Downloads

Download files:

  • PDFs, images, videos
  • Documents
  • Applications
  • Various files

Example: "Download free PDF"

5. 🌍 Access External Resources

Connect with other sites:

  • Social networks
  • Partner sites
  • References
  • External resources

Example: Link to official site


Point to pages on the same site

  • Navigation between your site's pages
  • Improve SEO
  • Keep user on site

Example:

  • Blog: link to another post on the same blog
  • E-commerce: link to related category

Point to other sites

  • Connect with other domains
  • Usually open in new tab
  • References and sources

Example:

  • Article citing Wikipedia
  • Link to partner site

Complete URL with protocol

  • https://www.example.com/page
  • Can be used anywhere
  • Ideal for external links

Example:

<a href="https://qrposter.net/en/blog">Blog</a>

Relative path to current page

  • /folder/page.html
  • Shorter, easier to maintain
  • Ideal for internal links

Example:

<a href="/about">About</a>

Go to specific point on page

  • #section
  • Automatic scroll to section
  • Indexes and menus

Example:

<a href="#faq">FAQ</a>

How to create section:

<h2 id="faq">FAQ</h2>

Open email client

  • mailto:contact@example.com
  • Opens email application
  • Includes optional subject

Example:

<a href="mailto:contact@example.com">Send email</a>
<a href="mailto:email@site.com?subject=Contact&body=Hello">Email with subject</a>

Download files

  • download attribute
  • Download instead of opening
  • Files, PDFs, etc.

Example:

<a href="/file.pdf" download>Download PDF</a>

Open profiles on social networks

  • Instagram, Facebook, Twitter
  • LinkedIn, YouTube, TikTok
  • GitHub, Telegram

Example:

<a href="https://instagram.com/yourprofile">Instagram</a>
<a href="https://facebook.com/yourprofile">Facebook</a>

In HTML

Basic syntax:

<a href="PAGE_URL">VISIBLE_TEXT</a>

Example:

<a href="https://qrposter.net/en/blog">Visit our blog</a>

Result: Visit our blog


Important Attributes

href

  • Defines link destination
  • href="https://example.com"

target

  • target="_blank" = opens in new tab
  • target="_self" = opens in same window

rel

  • rel="nofollow" = don't follow
  • rel="noopener" = security

Complete example:

<a href="https://example.com" target="_blank" rel="noopener">
  Open in new tab
</a>

In Visual Editors

WordPress, Blogger, etc:

  1. Select text
  2. Click link button (⛓️)
  3. Paste URL
  4. Confirm

Email (Gmail, Outlook):

  1. Select text
  2. Click link button
  3. Paste URL
  4. Confirm

Best Practices

Use descriptive text
❌ Avoid: "Click here"
✅ Prefer: "Learn more about QR Code"

Internal links

  • Connect related pages
  • Improves SEO and navigation

Relevant anchor texts

  • Describe destination
  • Use keywords naturally

Avoid broken links

  • Check URLs periodically
  • Use verification tools

Don't use too many links

  • May be considered spam
  • Affects readability

What Are They?

Broken link (broken link) = link that no longer works

Why does it happen?

  • URL changed or was removed
  • Site went offline
  • Typed incorrectly
  • Content was moved

How to Avoid?

Test links before publishing
Use short and permanent URLs
Monitor regularly
Use verification tools
Keep organized structure


⚠️ Important Precautions

Phishing (frauds)

  • Check suspicious URLs
  • Beware of strange links
  • Use HTTPS whenever possible

Malicious links

  • May download viruses
  • Redirect to fake sites
  • Steal data

How to protect yourself:

  • ✅ Check if site is secure (https://)
  • ✅ Hover over link before clicking
  • ✅ Use updated antivirus
  • ✅ Beware of links in unknown emails

Example: bit.ly/abc123

Advantages:

  • Shorter and easier to share
  • Can track clicks
  • Cleaner visually

Disadvantages:

  • Can't see where it goes (uncertainty)
  • May expire
  • Some are from unknown owner

Popular services:

  • Bitly
  • TinyURL
  • Google URL Shortener

Complete URLs

Example: https://qrposter.net/en/blog/what-is-link

Advantages:

  • Transparent (see destination)
  • More reliable
  • Better for SEO

Disadvantages:

  • Very long
  • Difficult to share verbally

FAQ - Frequently Asked Questions

No. Depends on how it was created. With target="_blank" opens in new tab, without this attribute opens in same window.

Hover over the link and see in bottom corner of browser, or right-click → "Copy link".

The link itself cannot. But it can lead to sites that distribute malware. Always check before clicking.

Use anchor link: <a href="#top">Back to top</a> and create element with id="top" at top of page.

Yes! But use in moderation to maintain professionalism.

<a href="/about">📖 About us</a>

Yes, but some email clients block them. Use simple URLs and test.

There's no technical limit, but too many links hurt UX and SEO. Recommend up to 100 unique links per page.

Yes! You can generate QR Code for any link for free on QRPoster. Paste the URL and generate the code.

Yes! You can put a link on any HTML element, including images.

<a href="https://example.com">
  <img src="logo.jpg" alt="Logo">
</a>

Link = clickable element (hyperlink)
URL = address behind the link


Conclusion

Links are the web's navigation system, allowing us to jump from page to page and access any content on the internet. Since the first link created in 1989 until today, they continue to be fundamental to the online experience.

If you want to generate QR Code for your links:

  1. Generate your free link QR Code and share easily
  2. Learn how to generate QR Code for links step by step
  3. Understand what QR Code is and how it works

Links are simple, but powerful. Use them well and your navigation will be more efficient!


Guides on links:

General guide:

Questions? Leave a comment or check our complete FAQ.

Q
QRPoster Team

Team dedicated to creating quality content about QR Codes and technology.

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